We all need new ideas. Whether we are trying to solve a specific problem in a piece of work or whether we are looking for a business breakthrough.
I was recently on a 3 day business coaching and mastermind event and when we were talking about marketing we were all sent out of the building and told to visit 3 shops close by and come back with an idea for our business.
This really works because most of the good ideas you have will come from adapting what someone else is already doing in a different context or market.
This exercise also forces you to observe what is going on around you to look for ways that you can use the things you see.
We live in a world where virtually every business is an “ideas” business. Executives and entrepreneurs are desperate for insights that allow them to amaze customers, reimagine products, and otherwise separate themselves from the crowd. But it’s hard to see new things if you don’t know how to pay attention, how to cut through the endless meetings, messages, and emails, how to really listen to and begin to decode what’s happening in the world that truly matters to your organization.