The age of print media is not quite dead it would appear, and in the age of "fake news", it's nice to see it back in the spotlight, in this example, concerning Brexit. Words and deeds get lost in the endless, scrolling nature of digital media, where information overload makes it more difficult to get to the truth. This article looks at the recent billboard campaign (which, ironically, went viral), which posts old tweets made by the likes of David Cameron, giving "people the opportunity to re-read them in the reality about what's unfolding."
"Taking [the words] off the digital, makes them more tangible. That move from digital into physical thing, the responsibility for the words becomes more acute."