When moving jobs or hiring, it can be very tempting to only raise the discussion of remuneration when an offer is made. Unfortunately, this approach generally leads to disappointment on both sides, resulting in a much desired hire falling through and time being wasted on both sides. Airing your remuneration expectations early in a deal keeps everyone informed throughout, creating an open plain for potential negotiation further down the line.
Trust and strong relationships are fuelled by clear expectations. Setting them and keeping them builds confidence.