I will be honest before I begin to write this that my own blogging productivity has dropped substantially this year, something that I am attempting to rectify. Hence the title of this article!
My first 6 months at my current firm was where I developed a passion for blogging, for expressing my opinion and highlighting issues and events that I wanted to share with my network.
The truth is, blogging really is essential for any sales or marketing job. As mentioned below 'people buy from people'. If you are just a faceless voice on a phone or words on an email you can really lose the human aspect of your job. Essentially you are a human trying to help another human with a problem they want to fix, whether it be a client looking for a candidate or a candidate looking for a dream job.
Once your clients and candidates start reading your blogs they can get an essence of you and who you are as a person, what you agree with/disagree with and what you like and dislike. It creates a personal touch to your personal brand and also to the business that you are representing.
People buy people after all. Let them see the person behind the brand through your witting and your thoughts.