I can see why the home PA market is taking off. We are encouraging women to aspire to leadership positions at work and make time for family and health, so the boring day-to-day chores that we all must do such as laundry, cleaning, washing up etc. just become the bane of our lives.
Plus the Office for National Statistics tells us that women do 60% more domestic work than men, on average 26 hours per week of cleaning, cooking, childcare, laundry etc.
So something has got to give and personally, I would definitely get rid of household chores to free up that time I can then reinvest in quality time with my family, friends and personal trainer!
In the end, having a home PA is about saving time more than anything else. Our lives are increasingly frenetic, and as people realise they’re not superwoman (or man), and our jobs take over our lives, we’re learning to do at home what we do at work: delegate.