Jakob the Rich's wealth was so substantial it was incomprehensible. If he was alive today, his wealth would have so many noughts, the majority of people wouldn't be able to tell you what the actual number was.
His business strategy was key to becoming the richest man in history. He understood his business so well that what an ordinary man would consider a risk, he considered an opportunity.
"His quest to better understand the health of his business lead to a better business."
April 18, 1521, Martin Luther faces Emperor Charles the V in the Heylshof Garden to defend the infamous 95 Theses. Few people noticed the quiet banker in the room, simply known as “Jakob the Rich.” Jakob is a common merchant who will become the richest person who’s ever lived. Jakob will go on to accumulate a personal net worth equivalent to 2% of Europe’s GDP at the time. The man built an empire on one simple question: How much is my business worth?