There is a huge buzz in the professional world around artificial intelligence: what it is and what it can do. If innovation history and expectation charts teach us anything, it's that imagination can outpace even the exponential growth we've seen in computing potential. Expectations related to job displacement have continued to breed an environment where many people feel threatened by expectations instead of applications. The application of professional and commercial artificial intelligence is the challenge facing the business world. The digitization of information and the empowerment of the knowledge worker are the challenges of the 21st century. The true story of AI will continue to play out, not in the imaginations of those hearing what is possible, but instead in the offices taking these products and applying them to known problems- a point made in this article. Job displacement is never the goal: doing more work with less time is.