An interesting infographic of how 'gamerfication' is being used to motivate employees. By making mundane tasks a game, companies have found that it increases engagement and productivity at the workplace.
A study has suggested that organisations which use a gamified system have increased employee engagement by 48%. As a consequence they have found that they have a higher level of employee productivity.
Similar to what is already found in the gaming industry, with Xbox's achievement and Playstation's trophies, arbitrary rewards are given for completing a task. It's something for the employee to work towards and can be fun to earn, as well as encouraging employees to try new things.
A game at its root is a structured experience with defined goals and rules that force a 'player' to overcome challenges - Just like work.
However, unlike games where players are provided instant feedback for their actions. Employees often have to wait annually or bi-annually to get feedback on how well there doing.
Gamified systems can be tricky to set up, but if done correctly, they offer big benefits.
Gamification involves making mundane tasks, like filling out expense reports, more like playing a game. Frequent flyer programs are a common example of gamification programs designed to improve customer loyalty. But customer programs aren’t the only way that businesses are using gamification. They are using it to make their own workers happier and more productive. Companies as diverse as Pep Boys, Google, and Bluewolf are taking advantage of people’s innate love of fun and games to influence their behavior. Here’s how.