Directors, partners, managers - should be reading this article and thinking..."what is our purpose? why are we here? are our employees buying into this?"
If you do not know the answer to these questions, or if you do and your employees are not buying into your ideas maybe it is time to redefine your purpose or look at ways to make it more relevant to your staff.
If you are an employee reading this and thinking - "what is my purpose?" - maybe it is time for a change.
Just a thought!
Why are we here? I think many people assume, wrongly, that a company exists simply to make money. While this is an important result of a company’s existence, we have to go deeper and find the real reasons for our being. . . . Purpose (which should last at least 100 years) should not be confused with specific goals or business strategies (which should change many times in 100 years). Whereas you might achieve a goal or complete a strategy, you cannot fulfill a purpose; it’s like a guiding star on the horizon—forever pursued but never reached. Yet although purpose itself does not change, it does inspire change. The very fact that purpose can never be fully realized means that an organization can never stop stimulating change and progress.