Selling different things to existing customers or the same things to different customers are classic growth strategies.
Above and beyond that law firms can look to evolve what they do and sell to either existing or new customers. In a changing and competitive market this can separate you from competitors
We define an “edge” as the outer rim that frames what you do and separates it, quite conveniently, from what you don’t. Edges are frontiers beyond which something changes. When you proceed beyond this border in business, the main thing that changes is risk.