I generally don't see the appeal here. I mean I am no wine/prosecco connoisseur but if I saw someone in a bar drinking this out of a champagne flute I would presume they were cheapskates trying to make blue WKD look classy.
This is where the need to be quirky and different has gone terribly terribly wrong. No I don't want to pay £45 to £300 on something that looks like something you see 16 year olds drinking in a field because they can't afford the good stuff!
The first blue fizz made from French grapes will be launched at Frieze art fair in London this week, and its makers claim that it “tastes better than Champagne”.