We are big fans of 90 day plans, we all have them. We devise them ourselves, we make them public and as a business we measure success on what we achieve.
The negative is when we miss target its a huge negative blow to the individual and the department.
There’s nothing wrong with having a quarterly target; cash is the oxygen of a growth business, and it needs to be managed very carefully. But company leaders, especially those who are still learning to navigate their market, must have a deep, unwavering focus on how they will win over the long run. Doing anything else is like driving across the country while looking only five feet in front of your car.
Long term budgeting and success, don't loose focus through the the initial misses if actually they help you align the business to a single longterm strategy that achieves growth
No single metric has more drama surrounding it than quarterly revenue. Make it, and you’re a hero. Miss it, and you may not have a job. But beneath the drama lies real danger. In my experience, nothing has done more long-term damage to promising young companies than focusing on quarterly revenue.