Bloomberg and the US Legal Marketing Association have conducted some research, and the results are encouraging for law firm marketers.
Marketing teams are becoming more strategic, get more buy-in from their partners and staff, and are spending more on CRM software.
Our own observations; marketing teams have never been busier. This is concentrating the collective minds on those projects and activity that add real value. That cannot be a bad thing.
A survey of law firms by Bloomberg Law and the Legal Marketing Association shows an increased focus on marketing and business development. In response to ‘fierce competition for increasingly demanding clients’, 56 per cent of attorneys and marketing professionals anticipate that their law firms will invest more in marketing and business development in the next two years. More than two thirds of respondents also said that their firms are putting greater emphasis on marketing.