Even Apple are finding out just how true that phrase is!
Law firms take note....adapting in the good times will help you to survive the tougher times...resting on one's laurels will mean you get left behind!!
Unfortunately for Apple, the strategic shift to engaging in classical competition instead of continuing leading the industry doesn’t have a good prognosis. In these situations, the incumbent almost always fails — and one of the early signs of failure is the incumbent’s inability to make sense of the competitive environment. Here’s Apple’s CEO, Tim Cook: “We’re seeing extreme conditions, unlike anything we’ve experienced before, just about everywhere we look.”