This article is initially aimed towards marketers, but really could apply across an array of professions including legal.
LinkedIn is a place to showcase your talent and experience, whilst also strengthening connections; not somewhere to simply hit the right buzz words to turn your profile into a CV.
There are the tools now in place to demonstrate your experience and bring out more of your personality. Don't get caught in the trap of simply writing a shopping list of previous employers and academic achievements.
LinkedIn’s analysis of UK marketers’ profiles on the site reveals that ‘creative’ is the most overused adjective in their personal descriptions, followed by ‘strategic’ and ‘motivated’. LinkedIn head of global consumer communications Darain Faraz suggests that, rather than just using rhetoric to convince peers and prospective employers how passionate they are about their track record, marketers should outline their tangible achievements instead. “When you say things like ‘I’m strategic’, ‘I’m dynamic’, ‘I’m creative’, that’s lovely but rather than saying it, show me how you are. We have tools on LinkedIn that allow you to turn it into more of a portfolio of your work rather than a two-dimensional CV, which some people see it as.”