Here is the opportunity for existing law firms. New entrants and the accountants are trying out different products and pricing but the real winners don't exist yet because they are the ones who can take the new ideas but make them more appealing to the market for legal services.
Seminal offerings are often forgotten years later or lose their cachet. After all, who remembers Archie, the first Internet search engine developed in 1990? And would you tell anyone to “Yahoo! it”? The key is to uncover what existing products lack Savvy entrepreneurs build on the features and functionality of ground-breaking technology to expand the appeal to a broader audience. Framing this from the perspective of the technology adoption curve, targeting the early majority segment is a viable, and lucrative, strategy.